August sits in that funny middle ground: half vacation mode, half gearing up for what’s next. September always brings a rush of activity. Conferences, campaigns, launches, member events, and training rollouts will find you going from lounging in a muskoka chair to trying to find a comfortable position in one of those metal convention center chairs in the blink of an eye.
That makes August the perfect time to pause, take stock, and get ahead. Instead of starting from scratch, think about how you can repurpose what you already have, prepare for upcoming events, and refresh your content so you’re ready to hit the ground running when the fall energy kicks in.
Don’t start from scratch. By repurposing what you already have, refreshing what’s current, and preparing for what’s ahead, you can make your video content work smarter and deliver more impact.
1. Repurpose What You Already Have
Most organizations are sitting on a goldmine of content like articles, reports, presentations, or past campaigns that still hold value. The challenge is that this material often stays locked in PDFs or long documents that people don’t have time to read. Don’t waste great content! Video can breathe new life into these resources and extend their impact by making them more accessible and engaging.
It’s not just text either. Many organizations also have archives of longer-form video like podcasts, webinars, guest appearances on other platforms, or full explainers and corporate videos. These can be broken down into smaller clips, perfect for social, that keep the conversation going long after the original release.
Try this:
- Pull key messages from reports, articles, or presentations and turn them into short, shareable videos.
- Break longer videos (like webinars, podcasts, or thought leadership pieces) into clips tailored for social or internal audiences.
- Revisit past campaigns or programs and highlight the outcomes in a fresh way.
- Showcase expertise by transforming big, in-depth content into digestible, evergreen video snippets.
2. Prep for Conferences and Events
Conferences are a major investment, whether you’re organizing one or showing up as a speaker, sponsor, or attendee. For organizers, the challenge is often overshooting without a clear strategy, which leaves hours of footage that no one has the time or budget to sort through. For thought leaders, speakers and participants, the challenge is standing out and extending your presence beyond the event itself. In both cases, being strategic about how you capture and use content makes all the difference.
Try this:
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Revisit last year’s content: Chances are, you already have a library of footage of speakers, testimonials and enthusiastic audiences from previous events. Repurposing those clips now is one of the best ways to build buzz and increase registrations for this year’s event.
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Be strategic with new footage: Before the cameras roll, strategize the types of content you want and how it will be used. This could include highlight reels, testimonials, session recaps, or thought leadership clips. A clear plan prevents overshooting and ensures you capture what you’ll actually need.
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Position thought leaders: For individuals and organizations aiming for speaking opportunities, polished clips from past events are a strong calling card to get booked. And short sound bites from speakers about their excitement for an upcoming event can be an excellent promotional tool for organizers.
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Extend sponsorship value: If you’re sponsoring or exhibiting, video is a way to stretch the value of your investment — showcasing your role in the event, drawing eyes to your booth and keeping your brand in front of the right audience long after the conference ends.
3. Refresh Your Educational Content
The world is changing faster than ever. Roles evolve, technology shifts, and daily tasks are in constant flux. That’s why it’s so important to regularly update your educational content, because outdated information doesn’t just slow people down, it can create confusion, risk, or missed opportunities.
Educational content isn’t only about training your employees. It’s about sharing your organization’s knowledge in ways that empower everyone you interact with including staff, volunteers, customers, contractors, and communities. When you keep your content current, you’re giving people the confidence and tools they need to succeed alongside you.
Try this:
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Regularly review and update core content so it reflects today’s realities, not last year’s.
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Use educational video to empower multiple audiences — from employees to external partners, clients, and community members.
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Break down long or outdated materials into shorter, focused updates that reinforce what’s changed and why it matters.
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Treat educational content as a living resource that grows with your organization, rather than a one-time deliverable.
When you treat video as a living resource rather than a one-time project, it keeps working for you. It amplifies your message, engages your audience, and saves you effort in the long run.
Need Help Turning These Ideas into Reality?
That’s where we come in. Whether you need ideation, production, or editing, we’re here to guide you every step of the way. Let’s make 2025 your most impactful year yet!