“Creativity is intelligence having fun”
I love this guy, Einstein! He’s right, and we want everyone who creates videos to realize that informative shouldn’t mean boring! Listen, our brains are bombarded with so much content every day. Is your message memorable enough to stand out amongst all the clickbait and memes?
When working in animation, we lean on creative design, clever visual metaphors, and a little humour which goes a long way to making your video more engaging and memorable. For live-action and talking head videos, we focus on elevating the message with exciting graphics, text, and image visuals. There is always room for something creative in how we communicate through video.
Your first step is to take a moment to be imaginative and think beyond “the way we’ve always done it” and see how your message can be elevated.