Our approach was to spread this message across a series of three targeted animated videos. The first explained CanPath’s mission and processes to the public. The second targeted researchers to explain the breadth and advantages of CanPath’s datasets and how to access them and the third (featured here) celebrated how CanPath data has helped progress a wide-spectrum of scientific discoveries across the globe.
To help viewer’s connect and understand the participant’s role’s in these discoveries we introduced them to Hex and told the story of how one participant’s contributions throughout their life helped contribute. It’s not just about celebrating results but helping the viewer see how they could be an important part of something bigger.
As a result, the videos exceeded their viewing targets!
