Sparking Creativity
In 2025, standing out means more than just delivering a message. It’s about creating moments your audience remembers. Video is one of the most powerful tools for doing just that, whether you’re training your team, engaging clients, or telling your brand’s story. The right video can transform complex ideas into clear, engaging visuals, turn dry topics into binge-worthy content, and give your message the reach it deserves.
From reimagining workplace scenarios to refreshing old content, using animation, or putting your team in the spotlight, here are ten creative video ideas to help you communicate with impact this year. Each one is designed to boost engagement, improve understanding, and make your communications impossible to ignore.
Idea #1: Don’t just say it, recreate it
It’s always better to show something in context than try to explain it with words. Illustrating best practices (and what to avoid) through reenactments can be a game-changer for improving understranding by showing exactly how errors happen—and how to prevent them.
Whether you need actors to show how it’s done or want to use animation (especially for more dangerous scenarios), we can bring your workplace practices to life and make an impact.
Idea #2: Ask: Would Video Help?
This is a simple question to ask when you or a team member hit a communications challenge. Here’s what I mean:
Human Resources
Are you repeating conversations or explaining the same things multiple times? How can video streamline that process?
Executive team
Do you want to share a consistent message to everyone on an important issue and can’t get everyone on a teams call? Would a video help build excitement and engagement?
Operations
Do you have a complex process you need to explain to clients? Could a video demonstrate things more clearly?
If you find yourself needing some support, we offer free ideation sessions to brainstorm how video can tackle your specific challenges. We’re here to help!
Idea #3: Simplify and Delight with Animation
From explainer videos to brand storytelling, animation offers endless possibilities, so we’re just going to let this animated video do the rest of the talking. Check it out!
Idea #4: Something Old, Something Viewed
Whether your training video needs a modern update or your homepage video feels stuck in the early 2000s, there’s no need to start from scratch. We’ve refreshed old content with new edits, voiceovers, music, and animation to make it shine again.
Have a video you love but didn’t get the views you hoped for? We can repurpose it into attention-grabbing social media clips that extend its reach.
Don’t let your footage gather dust—let us help you unlock its potential.
Idea #5: Snooze-Proof Content
Sometimes the most important information can also be extremely…well….boring. When explaining AODA compliance regulations, we knew a straightforward, factual video would be a little too dry to swallow. Instead, we used humour and storytelling to create a series that turned a very dry subject into something that is not only easy, but enjoyable to absorb.
We can help you tackle even the driest topics with creativity that keeps your audience engaged.
Idea #6. Pitch Yourself (No Elevator Needed)
We were recently challenged to create a video to introduce ourselves to other conference attendees, an elevator pitch, if you will. The catch? It had to be concise but impactful, showcasing everything we offer in just 60 seconds. It can be challenging to include everything in just one minute, but we know people have limited attention and you have to grab it quick!
Could you summarize your values in one minute? Let us help you craft a sharp, memorable video that’s perfect for networking, social media, or sales calls.
Idea #7 Star Power: Highlight Your Team
You know your team is amazing, why not share them with the world! Short videos highlighting your team not only boost morale but also connect with your audience on a human level.
Idea #8: Spread Your Customers’ Joy
From explainer videos to brand storytelling, animation offers endless possibilities, so we’re just going to let this animated video do the rest of the talking. Check it out!
Idea #9: Your Mission in Motion
From explainer videos to brand storytelling, animation offers endless possibilities, so we’re just going to let this animated video do the rest of the talking. Check it out!
Idea #10: Don’t lose your sh*t!
Recently a client called us in a panic—they needed a video revised for a proposal immediately—we were able to deliver within hours. Why? Because we help our clients centralize and curate their video content, making updates quick and seamless.
Do you know where all your videos are? If not, we can help you build a system to keep everything organized and accessible so you’re always ready to adapt.
Need Help Turning These Ideas into Reality?
That’s where we come in. Whether you need ideation, production, or editing, we’re here to guide you every step of the way. Let’s make 2025 your most impactful year yet!