Who We Help &
What We Do
Video Strategy for Communications, Human Resources, Nonprofits & Government Teams
We help internal teams onboard, train, recruit, and celebrate—and support external teams with content that explains, inspires, and educates. From first script to final cut, we guide you to the right video solution for your goals.
Find out more below!
Who We Help
What We Make
How We Work
Why Keyring
Get Started
FAQs
Who We Help
We partner with organizations who have something important to say. If any of this sounds like you, you’re in the right place.
Keeping people safe
You’re in construction, industrial, or another safety sensitive field, and training people to follow procedure isn’t optional, it’s the whole point. We build video that helps procedures actually stick on site, not just in the training room.
Driving a cause forward
You’re a nonprofit, association, or environmental organization trying to move people, supporters, members, or the public, to care and to act. We help you tell that story in a way that earns trust and inspires action.
Sharing what you know
You’ve got real expertise, research, policy, technical knowledge, that needs to reach people who aren’t experts themselves. We turn what you know into content people actually understand.
Building belonging
You’re onboarding new hires, training your team, or engaging your members, and you need it to feel human, not like a checkbox. We make that content clear, consistent, and worth paying attention to.
Then you’re in the right place. We turn your goals into the right video solution that’s simple, strategic, and engaging.
What We Make
Each project starts with your goals. We match the right format and storytelling approach,
grounded in instructional design, to ensure it lands with impact.
Training Videos
Internal Training
Onboarding & Training Videos
Get new hires up to speed faster, and keep your whole team on the same page.
External Training
Stakeholder & Partner Training
Help contractors, members, or the public understand a process, follow a procedure, or work safely alongside your team.
Recruitment Campaigns
Attract the right people with real voices and authentic team stories.
Animated Explainer Videos
New Products & Processes
Show how something works, step by step, before anyone has to figure it out on their own.
Technology & Innovation
Make complex systems or emerging tech easy to grasp, without dumbing it down.
Why It Matters
Explain your organization, your work, or a bigger idea in a way people actually connect with.
Safety Videos
Procedure & Reenactment
Walk through real scenarios so people know exactly what to do, and what not to do, before it counts.
Psychological Safety & Mental Health
Open up conversations that are hard to have in person, with content that feels human, not clinical.
Awareness & Prevention
Help people recognize risk before it becomes an incident.
Impact Videos
Testimonials & Impact Stories
Let clients, members, or partners tell your story for you.
Culture & Celebration Videos
Recognize milestones, reflect your values, and build belonging.
Customer & Member Education
Teach, guide, and support with content that’s helpful and human.
Partners in Production: How We Work
You don’t need to know video. You just need to know your goals – we’ll do the rest.
We’re more than a production company. We’re your video advisors and collaborators.
Our process is designed to be simple, strategic, and tailored to you. We:
- Ask the right questions up front
- Match formats to your goals and budget
- Manage creative and logistics from start to finish
- Keep things collaborative, efficient, and enjoyable
Whether it’s your first video or your fiftieth, we bring clarity, creativity, and care to every project and are here to support you every step of the way, including:
• Discover your goals
• Script a clear and creative message
• Create impactful video and animation with our collaborative production process
• Editing and Audio
• Deliver files and support you through launch
Find out more about our process!
You don’t need to know video. You just need to know your goals – we’ll do the rest.
We’re more than a production company. We’re your video advisors and collaborators.
Our process is designed to be simple, strategic, and tailored to you. We:
- Ask the right questions up front
- Match formats to your goals and budget
- Manage creative and logistics from start to finish
- Keep things collaborative, efficient, and enjoyable
Whether it’s your first video or your fiftieth, we bring clarity, creativity, and care to every project and are here to support you every step of the way, including:
• Discover your goals
• Script a clear and creative message
• Create impactful video and animation with our collaborative production process
• Editing and Audio
• Deliver files and support you through launch
Find out more about our process!
Why organizations choose us AND stick with us:
We work closely with our clients. We get to know their goals, their challenges, and their audience. That trust and transparency helps us make video that not only hits the mark, but actually feels right for the people it’s meant for.
We’re strategic
You’ll get the right approach, not just a flashy video.
We’re here to help people learn
We make video that helps your audience understand something new, feel something real, and do something meaningful with it.
We’re flexible & collaborative
Big picture guidance, small team feel.
We’re a certified diverse supplier (WBE)
Proud to work with values-aligned organizations.
Let's Start Something
Tell us your goal. We’ll show you how video can help.
Frequently Asked Questions (FAQs)
I know I need a video… but where do I even start?
Start with your goals. We’ll help figure out what kind of video makes the most sense and guide you through the process, from script to final product.
We’ve got a complex topic—how do we make sure people understand it?
Timelines range from 2 to 12 weeks depending on scope. We tailor each project to your timeline and budget, from quick social clips to multi-video series.
How long does a typical project take and what’s the budget range?
Timelines range from 2 to 12 weeks depending on scope. We tailor each project to your timeline and budget—from quick social clips to multi-video series.
Can you accommodate bilingual or accessible content?
Yes. English, French, and Spanish are all regular parts of our production work, and we can coordinate additional languages through professional language consultants. Captions and WCAG-compliant formatting are standard, with described audio available on request.
What does it mean that Keyring is a WBE certified supplier?
WBE Canada certification recognizes Keyring as a women-owned business, a diverse supplier designation that many government agencies, corporations, and institutions look for as part of their procurement process. We’re also an Ontario Vendor of Record and part of the OECM supplier network.
What types of organizations has Keyring Media worked with before?
Nonprofits, associations, environmental organizations, construction and industrial companies, government departments, and more. See our Case Studies to learn how we’ve helped organizations like yours.
We’ve got a complex topic, how do we make sure people understand it?
That’s our thing. Every project is grounded in instructional design, so whether it’s health data, research, or a complicated process or policy, we work with your experts to turn jargon into clear, engaging content that lands with your audience.
Do you do training and onboarding videos too?
Yes—we love those. Whether it’s a quick welcome clip or a full training series, we make sure the content is clear, consistent, and human.
Can you show us some examples?
Absolutely. Our Lookbooks are packed with real client work, from onboarding to advocacy campaigns. Let us know what you’re curious about, and we’ll send you something relevant. You can also view our portfolio here.