Why They Work & How to Get Them
Ever misread the tone of a text? Do you find yourself adding a gratuitous amount of exclamation points, or one of these 😀 to make sure you’re understood? We all have! That’s because so much of communication—tone, expression, emotion—gets lost in writing.
The same goes for testimonials. Any client praise is valuable, but video takes it to the next level. It captures real emotion and authenticity—viewers can see the excitement in their eyes, hear the passion in their voice, and instantly trust their words. And in a world full of AI-generated noise, a real human face and voice stand out.
So how do you get a great video testimonial without making your client feel like they’re on the spot?
Try these quick tips:
Keep it Conversational
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- A rigid script can make people feel awkward and robotic. Instead, guide them with simple, open-ended questions like:
- What was your biggest challenge before working with us?
- What surprised you most about the experience?
- How has our work made a difference for you?
Make it Easy
Whether it’s a casual Zoom recording or a professionally shot video, make the process hassle-free. Offer a quick 10-minute interview and handle all the editing for them.
Showcase Their Story, Not Just the Praise
The best testimonials aren’t just about how great you are; they highlight real transformation. Frame their testimonial around their journey: problem → solution → impact.
Video testimonials are powerful trust builders. They don’t just tell people how good you are—they show it. Plus, they make for great evergreen content that you can repurpose across your website, social media, and presentations.
If you’re ready to bring live to your testimonials, we’re here to help!