Associations are built on connection, education, and advocacy, and video plays a unique role as a moderator, teacher, and champion in accomplishing these goals.
Over the years, we’ve worked with associations across various sectors, including mental health, energy, business & management, human resources and marketing. They all recognized video as a tool to amplify their voice and engage their members…but needed help developing the right strategy to have the biggest impact possible. And that’s the fun part of our job, finding the best way to bring the message to life and inspire their members. Whether it’s celebrating milestones, sharing ideas, or spotlighting thought leaders, video is essential in facilitating meaningful member engagement.
In this issue, we’re highlighting some of the creative ways associations are using video to educate, inspire, and elevate their communities. So I want to share the stories of an associations we’re currently collaborating with. These projects remind me how powerful and purposeful video can be when it’s grounded in trust, intention, and clarity.
Working with the Canadian Marketing Association has been a real privilege. We’ve been producing their podcast, featuring CEO Alison Simpson. What I love most is how intentional they are about using the platform – not just to share organizational updates, but to showcase their members and elevate thought leadership across the industry.
They’ve also trusted us to help create educational content for their CMA NXT program, aimed at supporting early-career marketers. That kind of investment in the next generation is something we’re proud to be part of. It’s exciting to collaborate with a team that sees video not just as a medium, but as a tool for community building, mentorship and professional development.
Need a more customized approach for your association? Get in touch! We’re happy to help.
Enjoy!