(Without Feeling Awkward!)
We’re always putting our best foot forward for our clients, but when it comes to asking for a testimonial, things can get…awkward. But it’s time to reframe that thought. Asking for a testimonial isn’t a favor; it’s recognition of a job well done. Here’s a more comfortable way to approach it.
We often don’t think twice about going over and above when trying to deliver the best product for our clients. And it’s not just because we’re getting paid to do it. It’s because we take pride in the quality of our work, want to foster a good reputation in our field, and genuinely want to help our clients succeed.
So, after putting so much effort into our client relationships, why is it so darn awkward to ask for something in return?! It’s good to remember that asking for a testimonial from a trusted client isn’t asking for a handout. It’s really about *affirming* a great relationship.
Here are some thoughts on how to make the conversation feel a bit less awkward:
- Give first
Share a LinkedIn post or review about their business. A little generosity goes a long way.
- Frame it around impact
Instead of “Can you write a testimonial?” try, “I’d love to share the success we’ve had together—can I highlight your experience?”
- Set them up for success
Offer a few key prompts to frame their answer around and make it easy for them.
- Offer options
Written, video, or even a LinkedIn recommendation—whatever works best for them.
Great relationships build great reputations. Testimonials aren’t just for marketing—they’re proof of trust, so get out there and have the (hopefully no longer awkward) conversation!
If you’re ready to bring live to your testimonials, we’re here to help!