“Two words ‘information’ and ‘communication’ are often used interchangeably, but they signify quite different things. Information is giving out; communication is getting through.”
Sydney J. Harris
Here at Keyring Media, we talk a lot about the importance of good communication, and this quote sums it up. People and organizations can get caught up in what they want to tell the world and forget about ‘getting through’ to their audience. Video is a powerful tool to share ideas and engage stakeholders. Still, it’s important to remember that communication is a two-way street. This rule applies if you are trying to train your employees, engage your customers, or explain something complex.
They are watching your video, so you have their attention; make it worthwhile for you and your audience. Advantageous for you means that the viewer stays engaged throughout your video. And valuable for your audience means they walk away with something, whether that’s a new skill, a better understanding of a topic, or a unique perspective. In the end, they get something they didn’t have before.
So, when thinking about your next video, consider what’s in it for your audience. When you focus on what they need and not just what you want to tell them, you’ll see new levels of engagement. Win-win for everyone!